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Content marketing is one of the most important and challenging aspects of modern marketing. Despite rumors regarding the relevancy of content, it is apparent that it is still king and plays a vital …
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Quality Score is the dynamic variable appointed to each of your keywords based on quality and relevance. Think of it this way, for a higher Quality Score; you can accomplish a higher ranking at a …
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Part 2: 6. Transactional Emails As the name implies, transactional emails are related to transactions. That your subscribers have had with your company. The opposite of engagement emails, …
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In the modern age, consumers are getting smarter. They do not simply buy what is being fed to them by advertisements across various traditional and digital channels. In lieu of this, marketers should …
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Putting together an email marketing plan can be a challenging task for small businesses. Most times they don’t have the time to plan for anything more than announcements and promos. To keep your …
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You might think that most customers start their online shopping with Google. But according to a recent poll, Amazon is the most common place to start for online shoppers. Over 44% of shoppers start …
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