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During 2021, we saw a large growth in the world of content marketing. Live-streaming is now ruling the digital space as we see it, with platforms such as Instagram Live, Youtube Live, and Facebook Live. Increasing amounts of businesses, influencers, and brands are utilizing live videos. To spark their marketing campaigns and engaging with their customers in real-time.
Live video content is more real and unfiltered, allowing for more authentic and personal engagement. In addition, podcasts have become a popular content marketing trend from 2018. There is an increasing number of people listening to podcasts, which is perfect for those who are constantly on the go.
Here are 4 content marketing tips for 2022:
1. Applying chatbots to improve the customer experience
Chatbots have become popular among many businesses in recent years. With advanced technologies on the uprise. Such as machine learning and A.I., an increasing number of businesses have chosen to implement chatbots in their content marketing strategies. This helps to increase and improve customer engagement.
It’s essential to comprehend why your customers want to chat. A chatbot is an intelligent messaging platform. This enables businesses to provide direct online service to customers. Machine learning and A.I. have empowered chatbots to seem more personal and friendly. Allowing them to respond to customer’s inquiries quickly and in real-time. This leads to higher customer satisfaction. But in total chatbots basically are a 24/7 customer service representative.
2. Fine Tuning content for voice search
Customer behavior is dramatically changing. As a result of the increased reputation of smart speakers and digital assistants. Voice search has made it to the front thanks to smart technologies like Siri, Google Assistant, and Alexa. Many are now turning to voice commands and digital assistants to help with their search inquiries.
How will you prepare voice search this year?
A excellent place to start may be to consider fine-tuning your Search Engine Optimization strategy. For content to respond to voice search demands. Consider new keyword targets and reconsider your current content and advertising strategy. If you prepare ahead for the voice search revolution, it will give you head start this year.
3. Combining a variety of long and short-form content
This past year, countless businesses have been struggling to create more long-form content as part of their strategy. Generally, content over 2,000 words is considered as “long-form”. This is applicable for written content such as articles, ebooks, blog posts. In addition, more businesses are creating long-form content.
Because readers are continuously searching for trustworthy sources. Search engines often reward with lengthy posts in results rankings. Generating long-form content is also a great way to demonstrate your skill and share valuable information with your readers.
Nevertheless, 2022 may be a year to include some short-form content into your content marketing strategy. Even though long-form content does rank better in search. But sometimes throwing in smaller amounts of content into your marketing strategy may benefit you.
Subject to your target audience, you may want to rethink the type of content you are creating and dispensing. Primarily, millennials have shorter attention spans. As a result, you may want to market to younger target audiences with more short-form. With eye-catching content such as videos and info-graphics. At the same time, if you’re targeting an older audience, they may be more enticed with long-form content.
For whom your target audience is, it’s important to know what type of content they prefer to raise your ROI this year. Keeping variety will help your content stay up to date and inviting.
4. Creating a content hub to store and organize content
This year may be the best time to think about creating a content hub for your content. Compared to a company blog, a content hub is basically a terminal that stores all of your content. It doesn’t matter if it’s curated, branded, social media, user-generated, etc. It’s basically larger than a blog but smaller than a website.
A content hub’s purpose is a flexible and easy way to navigate form. in addition, there are many ways that you can to organize your content.
Creating a content hub to store your content does more than push traffic to your website. It can help uphold your engagement efforts, by inviting visitors to read, sign up for content, and exchange ideas.
If you want to stay out in front and prepare yourself for this year. It is crucial to invest a suitable amount of time and resources to improve your content marketing strategy. This may demand that you take a more collective approach. Get your team together and get ready to have everyone on board. A victorious content marketing strategy demands a team composed of developers, writers, creators, and designers. Working together to generate the best content experience for your customers.
Task a team to generate, distribute, and engage with the content. Note that there is no right way or wrong way to go about your content strategy. You need to find out what works and what doesn’t work for your company. Determine reasonably set objectives and goals, and get ready for this year!