Quality Score is the dynamic variable appointed to each of your keywords based on quality and relevance. Think of it this way, for a higher Quality Score; you can accomplish a higher ranking at a lower price.
So how is a Quality Score decided?
There are 3 elements:
- CTR (Click Through Rate)
- Ad Relevance – How well your keywords are related to your ads.
- Landing Page – Your landing page relevance and reputation to the ad and the search query.
For those running “Google Ad’s” campaigns, you are aware that Google appoints an individual Quality Score to every keyword in your campaign. This score can have various effects on your campaign performance but can give you the edge if you apply it in a way that will increase your score.
The concept is to reward the advertisers who are delivering the maximum experience to consumers. Starting with keyword query to the landing page and not just the ones who spend the most to spend on their campaigns. If you provide a favorable experience for consumers, you will discover that those consumers, as well as Google, will reward you.
Let’s view the 5 Ways You Can Boost Your Google Ads Quality Score
1. Structure your campaign into a small yet targeted ad group
When you structure your campaign into a targeted ad group, you are increasing the relevance between a search query and an ad. Be sure to create your campaign with multiple ad groups that are specifically relative to the keywords they contain.
It can be challenging but worth it in the long run. Try not to create only one ad group with all your keywords in them. You’re unable to sustain a high level of relevance that way. In addition, try to have a lower amount of keywords for each ad group, the lower the amount of keywords for each ad group the better off you’ll be.
Prime examples of keyword variations are:
- Head Keywords
- Body Keywords
View the list of keywords and place them into sensible groups.
- Branded Keywords
- Non-branded Keywords
- Products or Services
This will assist in setting up the ad groups and keeping them centralized and relevant. Include a negative keywords list for better execution.
Organizing your account is crucial to effectively controlling a good Quality Score. While increasing your CTR’s or Click-Through-Rate, so take your time and plan a strategy and structure your account, campaigns, and ad groups. You will find that they run more efficiently and bring you the results you want.
2. Optimize Your Keyword Ad Copy
Select an ad copy that is fitted to your keywords. This will boost the relevance of your keywords to each individual ad. Not only will this assist you in increasing your Quality Score, but it will also assist you in increasing your “Click-Through Rate.”
Make sure to also get your keywords into your ad copy. You can do this manually or use (DKI) or “Dynamic Keyword Insertion” that can insert them automatically.
3. Target your landing pages
Your landing pages should be developed to contain content that uses your targeted keywords for each individual ad group. It may not be idealistic to build a landing page for each ad group, but it will help to increase your relevancy.
A strong, relevant landing page will also help you with increased conversions. If your consumers read your ad, click through and land on a page that fulfills their needs. You are likely to have enthusiastic visitors that may turn into customers.
To check how Google sees your landing pages and the keywords they are relevant to, try using the “Google AdWords Keyword Tool.” Simply type in the landing page URL into the “Website” search box, and you will get a list of keywords that Google considers the most relevant.
4. Quality Score Chart
You can use a “Quality Score Chart” to view the different Quality Score types and to assist you in tracking your campaign. Plus it will guarantee that you have all the bases covered.
5. Speed Up Your Landing Page
The landing page load time has become a significant factor in calculating Quality Score. Take the time to check your load times on each of the landing pages and see what can be done to decrease them.
Some factors that contribute to increased load times are:
- Interstitial pages
- Slow server
- Large page size
- Meta refreshes
- Slow redirects
- Multiple redirects
You can use different webmaster tools such as “Pingdom” to test the speed your landing pages.
These tips will guide you in streamlining your campaigns, increase your Quality Score, and make you more competitive. The rewards will be:
- Higher Ad placement
- Greater ” Click-Through Rates ”
- Decreased minimum bids for keywords, this means lower campaign costs.
In the end, it is worth the time and effort.
If you are looking for someone to help you increase your Google Ad’s Quality Score, look no further the experts are here. Please fill in the form below and you will receive a free 1 hour consultation.