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Whether you want to start your own blog or are looking to sell your products via your digital storefront, the first and the foremost thing that you will need is the web hosting service. Hence, the web hosting service is the foundation of your website. Its importance goes much beyond just being the prerequisite for building a site. Your web hosting can directly affect your website ranking and actively helps you in achieving SEO benefits. That is why it is very important to keep in mind some crucial concerns while selecting the right type of web hosting for your website. This guide can assist you in deciding the ideal features of web hosting services in order to enjoy the maximum benefits. By strategically adopting these tips you can be able to hire a web hosting provider that can help you in providing a better user experience and enjoying a premium position:
Maximum Availability
One of the major concerns of any website owner is the availability of their site. If a potential client visits your site only to find that it is down, then there are strong possibilities that he would visit another site to buy the same products or services. Hence the downtime is acutely harmful to your conversion rate. In the long run, it also affects your SEO in a negative way. After spending a significant cost on development and maintenance on the website you certainly don’t deserve that. That is why it is extremely important to make sure that your web hosting provider should guarantee the maximum uptime.
Pro tip
- While there are many web hosting companies promising to offer you 99.99% uptime, it is more important to ensure that they should be genuinely committed to their promise. So, instead of believing their verbal promise, it is advisable to do your own research and make sure that the reputation, infrastructure and track record of such companies align with their uptime promise.
IP Address location should match your country
IP address location is another major factor that can have a strong impact on the SEO ranking of your site. Make sure that the IP location should match the country of your residence/business. Having an IP that does not match your country can not only affect your SEO ranking but can also have a negative impact on the speed of your site that can spoil the user experience thus multiplying the disadvantages.
Stable and fast Speed
Speed plays a major role when it comes to the user experience. A little delay can disappoint the users prompting them to click the back button. These things are monitored and noticed by the major search engines and can eventually compel them to lower the ranking of your site. Hence the slow speed not only results in losing a potential client but more importantly it can possibly push your site below the site of your competitor on the search engine.
Pro Tip
- Make sure that your hosting provider should have excellent servers and a well-managed ecosystem to boost the speed and instantly resolve any technical issue that slows down your site. Besides, an ideal hosting provider should also be able to offer you the additional assistance and tools (like Content Delivery Network) to add more speed to your site during the demanding time like an influx of traffic, online seasonal sales etc.
Failsafe security ecosystem Due to the increasing number of hacking and malware activities over the net. Google and other major search engines are taking site security issues very seriously to ensure that the users should not encounter any security breach due to security holes in your website. The lack of proper security can enable the hackers to steal the vital details of your website or make a backdoor entry with an intention to harm your site by adding malicious code, objectionable content or other undesirable elements to your site.
Pro Tip
- Having an SSL certificate certainly offers you SEO benefits but you should also make sure that your site should enjoy maximum security against the latest threats. Ask your host provider about the security that they will provide for protecting your site. Make sure that they should be offering the best security. Besides, they should also update their security ecosystem on a periodical basis and make it efficient enough to combat the latest hacking threats.
Excellent Support services round the clock
Even if your web hosting provider offers all the above-mentioned features, it is not practically possible to be 100 % sure that your site will not encounter any issue in the future. Hence, the most important thing is to make sure that in case your site encounters any issue, the hosting provider should be able to offer the prompt and precise support before it hurts your site and spoils the user experience. A good hosting provider should not only be able to offer support via different channels (chat, ticket, phone etc.) but there should be a competent staff to help you out instantly no matter what time you contact them. You would certainly not like your site to experience downtime just because the support team was not available to pick up the call/answer the chat during midnight! Hence you should make sure that the support team is adequately staffed with competent support experts that are easily reachable round the clock.
