Growing your business and leads are two of the most important goals of every business. Lead growth and business growth go hand in hand, you can’t get one without the other. Business owners, especially start-ups think business and lead growth begin with the sales-people making phone calls. This type of strategy to build a business is outdated and unsuccessful.
While the old technique of telemarketing phone calls is still around, most interaction happens online. Computers and smartphones allow people 24/7 access to information and each other. If your sales team isn’t following their phone calls with online communication such as email, social media, and SEO. You will not be growing your business or number of leads any time soon.
The acronym SEO in the previous sentence may have captured your attention. But what does search engine optimization have in common with leads and
Well, in short, a whole lot.
Having access to the Internet, users expect to locate information and answers to their questions immediately. Websites provide the content containing the information users are quickly looking for. However, there are hundreds upon hundreds of websites out there on the Internet and not all of them show up in search results. Only the ones considered the most relevant and credible appear. A user is in a rush to get specific information and they don’t want to waste their time reading unrelated website content.
Having access to the Internet, users expect to locate information and answers to their questions immediately. Websites provide the content containing the information users are quickly looking for. However, there are hundreds upon hundreds of websites out there on the Internet and not all of them show up in search results. Only the ones considered the most relevant and credible appear. Users don’t want to waste their time reading unrelated website content.
This is where Search Engine Optimization can come into play. Behind every search typed in by a user, a Google SEO or search engine robot catalogs and collects data from every website made public on the web. The search engine robot uses an algorithm to then rank specific webpages in the search results that are seen by the user.
At the core of search engine marketing, the ranking is the most important!
Why is ranking important?
Going back to the previous facts. 24-7 Internet access and people’s expectations for instant answers to questions and information. The first couple of search results will be read while those on the following pages will more than likely be ignored. After all, would you click through multiple websites when your time is precious and short?
Going back to the previous facts. 24-7 Internet access and people’s expectations for instant answers to questions and information. The first couple of search results will be read while those on the following pages will more than likely be ignored. After all, would you click through multiple websites when your time is precious and short?
It is only through implementing good online marketing with SEO optimization of your website. That there is a better chance of your website receiving one of these top ranks. Thereby increasing website visitors and possible leads and most important customers.
SEO not only brings you more traffic to your website, but it also attracts high-quality leads who show interest in your brand, product or service.
Search engine optimization may be a foreign concept for you and it can be overwhelming to know where to start.
Here at Mainstreet Design we have SEO services for small businesses. So, if you have a small business and you are trying to get more lead’s to help grow your company. Contact us by filling in the form below for a free 1hr business consultation.
