Reach new heights by increasing website traffic
Getting a healthy level of web traffic is critical for being successful online. If no one visits your site, it’s almost as if it doesn’t exist. Whether you are trying to increase sales for your online business, create a successful blog or just promote your business’s brand; web traffic is essential.
There are many ways to get that coveted traffic to your site. Some techniques will cost you a bit, while others will form naturally; both of which are needed to ensure a steady stream of traffic to your website.
In this article, we will provide you with 5 practical ways of helping your website traffic grow so you can attain greater success!
1. Long-tail & LSI Keywords
Keywords are one of the most effective tools in driving traffic to your website. They always have been. No SEO strategy is complete without a proper keyword strategy.
People use keywords to search for items and information online. Based on the keywords used, search engines produce results for the user.
In order to get these users to your site, you need to research, select and place numerous long-tail keywords throughout your website.
Even though the long-tail keywords have lower search volume than short-tail keywords, they also have lower difficulty. And when several of them are stacked together, that search volume rises dramatically.
Placing Latent Semantic Indexing (LSI) keywords alongside long-tail keywords reinforces the sites SEO capability. LSI convinces Google and other search engines that the website is indeed related to the long-tail keyword.
Two of them together are a very powerful combination to get you to the top of the SERPs, resulting in an increasing amount of traffic to your site.
The best way to fully utilize long-tail keywords and LSI keywords is through the blog on your website. Blogging has been a tried and true method for growing web traffic. When done correctly, your blog posts can be ranked compatibly in the SERPs.
Blogs are great for showing searchers are that you and your website have to offer. Humans are innately curious and always wanting to learn more. When people find that your website can provide what they are looking for they are more likely to search other parts of your website. This can be achieved by properly placing internal links throughout your blog posts.
Blogs are also the best place to incorporate keywords. Within a post there is lots of space to put long-tail and LSI keywords and as you write more content, that space increases.
However, the contents of your blogs should be maintained regularly. These blogs should also provide high-value information. Google prioritizes blogs and other written content that can help users on their quest to finding proper information.
As your content rises to the top of SERP, you ensure the growth of web traffic.
3. Social Media Share
Today’s digital world is filled with several social media platforms. From Facebook and Twitter to LinkedIn; all of them exist to help facilitate social interactions. Even though they don’t directly increase search engine visibility, they indirectly help you to grow traffic to your website.
For example, Google often uses Twitter as a tool to discover new content. Important Tweets get indexed and appear in Google search. Similarly, other social media platforms today allow businesses to attain a great deal of exposure.
According to Global Digital Report 2018, there are around 3.19-billion social media users that can engage with your website at any time. Engagement in social media increases your brand value and gets everyone talking about your site.
Through social media shares, online users create hype for all things you and Google acknowledges that. This buzz then converts into search engine ranking improvement resulting in web traffic grow.
Being viral is one of the quickest & most effective ways to increase both your search engine visibility and traffic generation.
4. Contests & Giveaways
Another great way to propel web traffic is through offering free giveaways and holding contests.
Who doesn’t like free stuff? Contests and giveaways are a great opportunity to build your following and the buzz around your site.
Contests can easily increase engagement and website traffic for your website. on your social media accounts. People are encouraged to take part in activities that will reward them. And when lots of different people start entering your contests there is always a chance of it going viral.
An innovative and rewarding contest will catch on fire quickly. People will rush to the search engines to find you. Same goes for giveaways too.
Once people learn that you are offering something great for free without any hassle, your website will be flooded with organic traffic.
The periodic arrangement of contests and giveaways encourages people to keep tabs on your activity. Although this technique will cost you some money, it is one of the easiest and most effective ways to increase web traffic.
5. Mobile-Optimized Website
Google announced three years ago that more searches were made on mobile devices instead of desktops. Ever since then Google has worked to provide mobile friendly websites with an advantage in the SERPs.
Their recent update named Mobile-First Index prioritizes those optimised websites. This essentially means that Google will rearrange and rank its search listing so that mobile-optimized sites will show up before those that aren’t.
That is a big change in the world of SEO. This change applies to both the mobile listing, and desktop.
Sites that fail to keep up with the changing times will fall under the radar. Because of this, now is the perfect time to capitalize on the update and create fully responsive, fully optimized mobile website.
The recent update will increase the value of your website and propel it forward. This is a great opportunity for capturing a massive amount of web traffic and leading more people to your website.
Furthermore, there is sufficient evidence that suggests future updates will continue to prioritize mobile-optimized websites as they provide a better user experience.
Leading higher numbers of naturally occurring traffic to your website is the best way of climbing Google’s ranking.
Google’s algorithms place more value than anything on regular traffic. Using the techniques mentioned in this article, you can maximize your web traffic and improve your ranking in the SERPs.
Now go out and utilize all you learned here today to increase web traffic on your website.
Maruf Iftekhar is a content writer for WebAlive SEO team. WebAlive is a company that is renowned for creating innovative websites and digital marketing strategies.